The Life Is Good® brand all started with two brothers, Bert and John Jacobs. This brand features the charming stick-figure mascot named Jake. The brothers made T-shirts featuring Jake and sold them out of their van at college campuses and street fairs, sometimes sleeping under piles of shirts in the back of the van during sub-zero weather. As John recalls, "Life was good, even when we were sleeping in the van."

Just when the brothers thought their venture was coming to an end, they spent all their money on a last batch of shirts featuring Jake's face and the words "Life is good." To their surprise, these "Life is good" T-shirts sold out within a few hours of one particular street fair, leading the brothers to realize they had hit upon something. Life Is Good® was born, and the brothers developed more designs.

Jake the Golfer
Today, Life Is Good® is a multi-million dollar business that does particularly well amongst sports enthusiasts, with their mascot Jake featured on each shirt. You'll often find Jake the cyclist, Jake the skateboarder, or even Jake enjoying some ice cream. At Innovative Golf Gear, we have a wide selection of Life Is Good® shirts featuring Jake the golfer!

Our Life Is Good® shirts come in a variety of colors and styles, all with the same smiling character swinging a club, doing a victory dance, or sizing up a shot. Life Is Good® T-shirts make excellent gifts for your golfing friends, with charming messages like, "Be the ball," "Grip it & rip it," or the usual "Life is good!" catchphrase. We also carry hats, mugs, water bottles, and more. These products are a great way to keep your spirits up (not to mention your sense of humor) on the long walk spoiled.