The Dakota Watch Company has been in the watch business since 1945. With near 200 watch stores in regional malls, we have grown to be one of America's largest watch retailers.

Dealing directly with over three million customers annually has given us the opportunity to learn first hand what our customer wants in a timepiece; and our goal is to deliver!

We have learned that you want a watch that incorporates cutting edge design, the best quality components, a substantial guarantee, and if necessary, quick and easy service behind the sale. The best quality components, a substantial guarantee, and if necessary, quick and easy service behind the sale.

All Dakota and Berenger watches come with at least a five (5) year guarantee from the date of purchase; and if you should ever be in need of service, our in-house watchmakers are ready to help.

Unlike other watch retailers, at Dakota Watch Company we sell you a product that we have designed, manufactured, quality controlled (we have an unmatched seven-step quality control program) and brought to market...for considerably less than you would pay elsewhere.

Dakota Watch Company guarantees your satisfaction...Dakota is Rock Solid Time.